Sociocultural Evolution
Changes in corporate culture could be described in the same way, through meme transmission and selection mechanisms. Cases where a company's vision is posted on its website, but it does not become a culture. Is the vision replicated in the individual employee in the first place?
For example, in the case of Cybozu, one of the memes is fairness, and when there is a discussion about whether to choose Plan A or Plan B, the conclusion may be "Plan A is more expensive, but it is fair and just, so we will choose Plan A. In this case, the "fairness" meme is replicated by the participants in the discussion. Two memes are selected by the "selection pressure" and "selection mechanism" of debate: "We should choose proposal A, which is costly but fair," and "We should choose proposal B, which is less fair but less costly."
The "meme that disrespects fairness" is getting weeded out.
This is the process of establishing a corporate culture
This too can be explained by memes.
Memes are replicated by posting them on owned media.
Also, by releasing a meme outside the company and having it praised, it becomes social proof that "this meme is not just a Galapagos concept that survives only within the company, but something that can be accepted by the outside community as well. ---
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